Visual Eyes

Ep 07 - Elevating Brand Presence with Stellar Podcasting Techniques with Janine Stella

• Visuals by Momo

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Get ready to explore your entrepreneurial side with Janine Stella from StellaMix! 

In this episode, we'll show you how to use podcasts and videos to boost your business. You'll learn how to create a buzz online by combining search engine skills with great content. Find out how to pick the best bits from your podcast to grab attention on social media and draw people to listen to the full episodes.

But it's not just about making noise. We'll also talk about how to share your content smartly on social media and strike the right balance between you and your guests. Discover the magic of storytelling as we discuss how to pick the most exciting moments from your podcast that'll keep your listeners wanting more. Whether you're talking about your job or your hobbies, we'll show you how podcasting can help shape your brand.

We'll also take you behind the scenes of our own podcast, 'Visual Eyes,' and explain how we came up with its name. Thanks to Janine's advice, we'll uncover the secrets of telling authentic stories, keeping a consistent schedule, and connecting with your audience in a real way.

Tune in to learn how to become a master storyteller and keep your listeners hooked episode after episode!

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Janine Stella
STELLAMIX
https://stellamix.com/
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Special Thanks to Jackie Sol for crea...

Chris Baker:

Welcome to Visual Eyes, the podcast powered by Visuals. By.

Momo Abdellatif:

Momo. Join us as we unlock video marketing secrets. Provide insights, tips and behind the scenes, wisdom.

Chris Baker:

Tune in, subscribe and elevate your business with the power of video. Welcome back to Visual Eyes, powered by Visuals, by Momo, your go-to podcast for exploring the world of video marketing. I'm your host, chris Baker. I'm Momo Abdul Latif. Today's episodes we're going to focus on the intersection of podcasting and video marketing. We started this podcast several weeks back. We now have this is going to be episode seven.

Chris Baker:

Wow, we're already moving along really well. We've already explored some of the pre-production, the filming, the post-production, All within the video marketing realm. Now we're going to take a little bit of a turn. We've invited an amazing guest. She is a podcast producer, she is a podcast creator and she has some amazing insights into the podcasting industry. That's going to help us understand how to use podcasting to help build our brand. Please welcome Janine Stella from Stella Mix.

Janine Stella:

Hi, thanks for having me, Chris and Momo.

Chris Baker:

Thank you for being here. Tell us a little bit more about Stella Mix.

Janine Stella:

Stella Mix is a podcast production company that I created a little over a year ago I can't believe it's over a year, it's insane that specializes in really a boutique style podcasting one-on-one attention with clients. I really take my time and I have my hand in every aspect of a client's experience, from when it comes to creation of their artwork, to their song choices, to their content. I can help them plan that out through the editing process, uploading and so forth. I do a little bit of everything. I do in-studio, I do on-location and I do remote podcasting as well. I do media decks and sponsorship decks for clients and guest outreach as well. I have a multitude of different services. I also do consulting.

Chris Baker:

Wow, there's a lot of there. I actually don't know much about the sponsor decks that you were talking about, so we'll definitely have to get some more information on what that is. One of the things that we really wanted to explore with you is some of the ways that you can add podcasting into your brand.

Janine Stella:

Sure.

Chris Baker:

How does that help expose the brand?

Janine Stella:

Podcasting in general. If someone has a business in 2024 and they don't have a podcast and they're an entrepreneur, they're really missing the boat, because it's a great tool to market your business. I think if you Google my name, podcasting comes up randomly from different YouTubes and different things, different clips that I've been on throughout the years. That will come up on the SEO right away For a lot of people, unless you come up the first page of Google or people can't find you. If they Google your name, you're really irrelevant in 2024 as far as business. People want to know that they can find you. You have ratings, you're credible, you have a website. A lot of people don't still in 2024.

Janine Stella:

Little things like that really play into marketing and a business as a whole. I do think that if someone is not able to get behind a microphone and talk about their business and why they add value and why they are of service to somebody else, they might want to rethink being in business. Because if you can't get up there and talk about you, your business and why you're worth value to other people as a service industry, you probably shouldn't be doing the service.

Chris Baker:

It's a challenge because you know we have to get out there into every single channel.

Chris Baker:

Um, and one of the things that you know everybody talks about from, like digital marketers is you need to have a blog, you need to have you know other, your website, you need to have this, you need to have a social media account, you need to have all these different avenues. What I really enjoy about the podcasting is that all links it all together, because now, when you add your podcast every week or every two weeks to your website, google looks at that and goes oh, you're updating your website, correct, so it's actually increasing your SEO dramatically. So by just doing that, that's why people ask for blogs, because that's one of the ways that, like you update a blog every week, you get more traction through Google and they see you as working. So by doing a podcast, you also have additional content, and one of the content that we use it for is to create short video clips so that we can post on our social to get them to go and listen and download the full episode. Do you have any clients that currently do something similar like that?

Janine Stella:

I do, actually. So I do full video packages and they typically and it depends on the client what they want, but most of the time it's a full video that's edited and then three social media clips for promotion, typically under a minute, so you can upload it on all the different platforms, whether it's as a YouTube short or as an Instagram reel or LinkedIn. But remember, like, if you make it longer than a minute, a lot of platforms won't upload it. And then also, you want to grab someone's attention, so it's so easy, as we were in the world that we're in now, I love scrolling through reels and I love scrolling through different things that capture my interest. So the more concrete you are and the more engaging you are in that clip, the better.

Chris Baker:

Yeah, especially if you can add some tidbits of information.

Momo Abdellatif:

Yeah, I think podcast is another tool to market yourself. It's not less important than video or print or emails, or it's another tool. And so what do you think? How important is having those snips and clips from the podcast on YouTube or shorts or other platforms?

Janine Stella:

Sure. So clients that actively promote their podcast using the clip and then putting their link in there to download the full episode, have way better results than not promoting it all. So I always tell podcasters use the clips, use them, post them, put them on anything that you possibly can with the link to the podcast, because a lot of people, if they see that you're talking about something interesting, they're more likely, if you have the link in there, to click on it to listen to more of what you have to say, Because ultimately that's the goal, right. You don't want them to just like you're real, you want them to go. I wonder what else she said, or I wonder what else they said. I want to find out more. I'm going to click and download. I'm going to follow their podcast. I'm going to leave them a review because I really found that content to be super interesting and that is what's so engaging about the clips.

Momo Abdellatif:

So the clips important to link you or to lead you to the whole episode, because I hear someone saying something and I want to take your opinion on that. She was saying even if you are not ready for a podcast, you can act like having the mic and act like having a podcast, and even you don't need to plug the mic, but just to have those shorts looks like you're doing a podcast. So I don't know if that's really helpful or it's just what that kind of advice.

Janine Stella:

Do you want my honest opinion? Yes, I think honestly. If you have to pretend that you're using a microphone like do people pretend that they're real estate agents, like it's a profession Like I, this is my livelihood, this is my profession I never want to make people think that I'm pretending to do something for the sake of a video.

Momo Abdellatif:

And yeah, it's not. It's not going to be that.

Janine Stella:

I think that's like a cop out.

Chris Baker:

Well in the problem it's not being authentic. If you are truly trying to get in 2024 world storytelling and being authentic and being who you are to your brand is way more valuable and way more better for you overall than to, you know, pretend to do something. I think the. I think that's something that people are letting go of like oh, that doesn't look real. I don't want to, you know, worry about that If it's something funny and you're just creating something that's different.

Momo Abdellatif:

Yeah.

Chris Baker:

But you know, in the podcast, when you're trying to expose our business and ways to help other companies grow through video marketing or podcasting or anything, you have to be authentic.

Janine Stella:

You have to be real. Well, the funny part is, if people do that and I'm thinking they have a podcast because they're speaking into a microphone and I go to look up whatever they're saying and there's no record of it because they've not really uploading it anywhere I think it just makes someone look ignorant and stupid.

Momo Abdellatif:

Right, I agree with that. I agree with that.

Chris Baker:

One of the bonuses that we have here with Visualize and tackling what we're trying to give people insights and tips and tricks on everything. We're going to make little clips and today's episode is our first episode having a guest, so we're going to be able to use today's clips to cross promote Janine, stella and Stella Mix. So I think that this is one of the things that we get to do and to help other businesses get more exposure.

Janine Stella:

Right, 100%.

Janine Stella:

That is the best thing you can do is cross promote, cross promote, podcast with other podcasters.

Janine Stella:

As far as having, if they have a podcast and you have a podcast being guests on each other's podcast, trying to get their audience that way, but also tagging them in the real, making sure they share it. Because if you're trying to gain someone's audience and they're not sharing that video, then there's no point, right, you're not capturing their audience. So I think as a best practice, I always tell clients to make sure that that person agrees to promote them on their podcast. So it's a lot of time and energy and editing and there's so much that goes into doing one show and if someone just comes on as a guest and they're not really promoting that they were on this person's show, it's doing everyone a disservice. It's doing the guest a disservice because they might have some really valuable information that's just not getting out there because they didn't share what they had to say. But then also, if they have hundreds of thousands of followers, the podcaster is not getting the value in that either.

Janine Stella:

So it really is all about cross promoting 100%.

Chris Baker:

I think it's so valuable, especially in this day and age, like giving props to the other people that you're working with, Like if you're working on a project with somebody and you're helping them to create a podcast, you're creating a video or you're creating whatever. You're working with them on that content, putting in the captions, tagging them, mentioning them.

Chris Baker:

For sure you know all of that. It's super valuable because one they might be very busy, but if you put it on social media and you tag them, they're going to also remind themselves like, oh yeah, they did do this for me and they might just like it, but now their audience is getting to see it as well. So hopefully, you know, hopefully they share it and they hopefully they promote it as well. But even in the end result, it's showing your value, what you're bringing to the community as well, Because you're taking the effort to make sure that you are acknowledging this other business.

Janine Stella:

And that I agree with. I also think that I take my time with clients and I actually pick the time codes out for them to make sure that those moments that are captured are really great for that one minute tease, because if someone's not actively listening or paying attention and you're just putting up any clip, that's not going to entice someone to listen to the full episode. Right, you want to be strategic in how you pick that clip. Or both people talking is the podcaster and their guest in the same reel. Things like that make a difference, because if it's only you and not your guest, that doesn't look good. If it's all your guest and not you, it's not doing a service to you. So you're the star of your show and I think that a good clip will have both the host and the guest in the same clip.

Chris Baker:

I think one of the ways that we've been doing it just for us. If a lot of those little clips that we've created have been very specific to what Momo has said, so it's always been him or it's something.

Momo Abdellatif:

I said the first one was both for us.

Chris Baker:

Correct and that's coming Because that's in the next couple of episodes that will be dropping here soon that we actually started to do like you're saying, the back and forth, and it depends on how the conversation goes on the podcast, because you don't want to necessarily clip it unauthentically.

Chris Baker:

Right, exactly, and make you think it's going to be one way or the other. I want it to be something that's very in the moment, like here is 30 seconds, 60 seconds, whatever, somewhere in that realm. That's actually being said and back and forth and because, like you even said before, you have a package that does three video clips. So if you promoted your video three different times and you had one of me, one of Momo and one of you, jeanine, then it actually works because you're still promoting everybody equally, but I think all within the same one does more benefit, like you're saying, because there is the back and forth.

Janine Stella:

Yeah, I think people want to see a conversation and unless you, unless there something is so dynamic that you want to take that one minute to really just get your point across, it all depends. The point is don't pick a clip that's not going to have a full thought. Have a have, a have a thought and then see the thought through. You have to know when to hold and when to fold.

Janine Stella:

So you have to know when to cut off the clip or pick another clip to make it really highlight to, because you want to show your best parts, right, right, whether it's someone a laughter moment, whether it's someone that's, you know, fun and engaging, no one wants to sit there on a reel and go like it's just not fun.

Chris Baker:

No, and so that actually reminds me of a recent social media clip that you were talking about, when you were talking about storytelling, which is so important for telling, being a storyteller in video and in podcast and you were mentioning, like you know, if you're not passionate about what you were on the podcast talking about, your listeners are going to hear it, and they're going to feel it Right.

Janine Stella:

They are. But your voice translate with your enthusiasm. And being in sales my entire life before I got into podcasting. That's why they always say smile and dial. There's a reason why if you're in a bullpen and and you're dialing for dollars, they tell you to smile, because if you don't sound excited about what you're selling or people can tell that I'm smiling right now, it, it, it's exciting, I'm happy about what I'm talking about, I'm excited, I'm passionate about it. If I can't do that on a daily basis, I probably shouldn't podcast about it. Maybe I should pick another subject really.

Chris Baker:

Right, exactly.

Janine Stella:

You know, like a lot of times, people that own businesses, too, will come to me and they may not love their profession. You know what they don't have to do a podcast about. If they're a lawyer and they hate practicing law, I probably wouldn't choose to do a podcast on being an attorney or practicing law because it's going to translate right. They're not going to be excited about it. But let's say, that attorney is, like, super passionate about horticulture and they love planting and they love gardening and they love every type of species and they built this like tropical oasis. You know what? It's an aspect of their life. That's what they should do.

Chris Baker:

The podcast on Absolutely, absolutely, because then they're going to have something to smile about on a consistent basis.

Momo Abdellatif:

It's one of the things we learned in college. When you sit on camera and you want to talk, the first thing you do is smile. Do not start speaking on camera without just a little small smile. It's body language.

Janine Stella:

It's so true, so true.

Momo Abdellatif:

So we said that podcasts is a tool and, like, creating videos is a different tool and there's tons of other tools for marketing. I want to understand or know, what do you think about video, how videos can help other One second, how videos can help other businesses or brands also to grow and help them to get exposure.

Janine Stella:

It's all content, and any content is better than no content. So for people that are not a big fan of any of it, they're not getting any exposure. Whether it's in podcasting, whether it's in video, anything to talk about something that you're intrigued on or you're knowledgeable about is helping other people, and that, ultimately, is why we're doing this. We want to help other people, right, correct? So whether they do it in an audio format, whether they do it on a YouTube channel, it doesn't matter, it's content. I always tell podcasters that you could take your cell phone out and record on your cell phone. You don't need a $300 microphone, you just need good content. Everything else will follow when you have good content.

Chris Baker:

Yeah, and that's one of the biggest things is just creating that amazing good content. So, yeah, there are different avenues of podcasting video. I mean graphics, the motion graphics that people put on social media. I mean they grab your attention.

Janine Stella:

They're great.

Chris Baker:

They're amazing.

Janine Stella:

Super fun, I think, branding. I have a client who has a design podcast and she's great with branding, so every time she has a guest on, she'll do like a picture or a template in her brand colors of that person and maybe an audiogram or something like that, but it all. If you're trying to build a brand, it looks so cohesive and good, especially if you're trying to like, let's say, build followers on social media. Anything you can do with those little, those details really make a difference.

Chris Baker:

So one of the things specifically going a little bit deeper into that that conversation is you don't know what's going to resonate necessarily with your audience, so I would always recommend dabbling in every single one. Try podcasts, even if it's going on someone else's podcast for your you know. See how people respond to it. Try your you know motion graphics. Try a video, just try a blog, whatever it is. Try each of them. Get the data and whatever resonates with your clients the most. Focus more on that. Like, if it's you know, you got four times as many from your blog. Okay, then you need to have more blogs, less video, less images, less everything else.

Momo Abdellatif:

That's a strategy, that's marketing strategy to start a quantity and then the quality will follow, as you just said the quality will follow the quantity. You will. You will figure out who will, who you're a target audience, what they are engaging with and you're going to focus on it.

Janine Stella:

You'll notice that too. As you start releasing a lot of episodes in podcasting, you'll look back and go why did that episode get a hundred downloads and another one got 20? And then you'll you'll go back and listen and some are going to be far more downloadable or far more downloads than others, and then you have to look at the content you were talking about and then maybe you do a part two of that, and maybe do a part three, and then you shift. And then that's the cool part about analytics in podcasting is that you can really see what was compelling to other people.

Chris Baker:

So when we first started our podcast journey, we're going to step back.

Momo Abdellatif:

We still knew. We still knew an hour journey with podcast.

Chris Baker:

We are but you know, it was been a year and a half and we walked into your door and did our first podcast. That's right, so we did our first podcast.

Momo Abdellatif:

We just loved it, I loved it and we just loved it. You guys were so good.

Chris Baker:

It took us a year and a half to actually start our own. Yeah, but it was in our mind all the time, it's always been in our mind, the back of our mind, like okay, we'll eventually do that, We'll eventually do this. And then we finally just sat down All right, we're going to do this. And one of the first things that we did is called you Woohoo.

Chris Baker:

Smart move, totally smart, very smart move so one of the greatest things I liked about giving you that call is because the first thing that we did is we talked about what we were going to name the podcast, and you came back, by the way, I want to just say, yeah, you're going to say that the name of the podcast is Veneen's Rock and Roll as soon as you said something, I was like oh my God, it just like.

Janine Stella:

It was just like oh my God, this is perfect for them.

Momo Abdellatif:

And the minute you said visual eyes and we like, yes, that's right, that was it, that's right, it was so big, it's like perfect for you guys, and it makes such a difference.

Janine Stella:

the name makes a difference.

Momo Abdellatif:

I agree.

Janine Stella:

It really does. It makes a huge difference If you have a great podcast name. Knowing you all and what you do with video and what you do behind the lens of a camera, it makes so much sense.

Momo Abdellatif:

The name makes difference, not only in podcasts with other different avenues, like if you have a program, if you have a community, if you're building a community, if you're building a community, yeah, yeah, yeah, the name will make a difference, always, make a name difference.

Chris Baker:

People are intrigued and one of the things with visual eyes is, like you said in the first episode, it's like it's a play on words, it's visual eyes like the eyes looking, but then it's also your mentally visualizing what you want to do and what's moving forward.

Momo Abdellatif:

It's a very smart name. It was very smart, thank you.

Chris Baker:

So we have to give a huge shout out to Janine and Stella.

Janine Stella:

Thank you very much. Thank you very much so anything.

Chris Baker:

I would definitely recommend anything that you have for podcast questions and idea. Reach out to Stella mix. She has been phenomenal at helping us integrate everything show notes, our podcast platform where we're posting everything the frequency like we were going to do it twice a month, and she told us you know what, if you can do it once a week, it will be 10 times better and I do feel it that it's making it easier for us to promote. It's easier for us to just be on a schedule.

Janine Stella:

People are going to be able to realize and connect with us on a weekly basis, so that'll actually hopefully increase and what you're doing is great because if you book, like I left, I just left an on location client and they do an entire month at one one sitting, so they'll do four episodes at one time. That way, they do it for one day and then they have all their content for the whole month and everyone's a little bit different. But episodic episodes that are weekly are going to gain so much more traction because it's like your Netflix series. People want to continue right To to watch something. But they also get attached to you as the, as the host. They want to know what you're going to say next. They they're engaged by what you guys have to say. So if you don't give them what they want, they're going to be, they're going to start emailing you and be like I need another episode. When is something you know they get very like attached? It's like watching I don't know Brigerton or something on Netflix. You know they get attached.

Chris Baker:

Well, yeah, I mean, you want to binge.

Janine Stella:

Yeah, you want to binge.

Chris Baker:

And if you have to wait for two weeks. I get it now If you have to wait for two weeks. It's a little bit harder to binge through the episodes. Then you know, once we have all of our episodes dropped, you know, even if it's 10 episodes in 20 episodes, in whatever, they can easily go back and they can read, download all of the previous ones and catch up.

Janine Stella:

And I tell people too you know it's a, it's a crawl, walk run. I think I think a lot of people when they start podcasting, they think right out the gate. I can't tell you how many people are like this podcast is gonna be the most successful thing ever. We're gonna be the next Joe Rogan within a year. We're gonna have Spotify deals and this and that and the other and it's like all right, it does take work to do this right. It takes a lot and, as you guys, now that you're in it, you know it's a lot of work. It's planning, it's making sure your guests show up, it's making sure that you know the structure of your show is on your brand. So when people realize there's a lot of work involved, a lot of times they just they give up right.

Janine Stella:

And my biggest thing that I could recommend is don't give up. Even if you don't feel like you have something to say, get on that microphone and just say you know what? I don't feel like doing this today, but guess what? I'm behind the mic and I'm doing it because the vulnerability of you being human really will resonate with people. People don't like perfection. Perfection is boring. If I cough or if I'm drinking from my water, I wanna know that I'm putting a coffee cup right there. I don't need to edit that out.

Chris Baker:

Like.

Janine Stella:

I want people to feel because you're storytelling, you're in essence, you're telling a story. So just as though I was reading a book, and let's say I was reading a novel and someone was saying something along the lines of and I sat down at my breakfast counter with my cup of coffee and my warm chocolate croissant, I'm visualizing, ha ha, ha Hungry now.

Janine Stella:

I'm visualizing that in my mind. So people wanna visualize that when. Where are they? Where are Chris and Mo Mo? Where's Jeanine? Where are they sitting? What are they doing? Where's their location? What color shirt do they have on? I'm like a hodgepodge today but you know it all is helpful in the art of storytelling 100% Storytelling is so important.

Chris Baker:

It's so important in this day and age because, honestly, that is what people are gravitating towards. They want the authentic, the vulnerable pieces, and people are watching more documentaries now than they did in years before because a lot of the movies are just very similar.

Momo Abdellatif:

It's. They want a different story and they want a true story. They're watching each other all the time on social media. So they yeah, it's different now in 2024.

Janine Stella:

I love documentaries. They're my absolute favorite. I could watch true crime stuff all day long. I'm obsessed.

Momo Abdellatif:

Yeah, it's my passion projects. All of us are documentary. I love documentaries.

Janine Stella:

Love documentaries. It's like a real lens into someone's. I'm watching the best thing right now on Netflix. Was it the octopus murders?

Chris Baker:

Oh, I've heard someone has mentioned that one. It's very interesting.

Janine Stella:

It's very interesting but I love true story stuff.

Chris Baker:

I forgot that I love documentaries.

Janine Stella:

Props to you guys for doing documentaries. It's amazing.

Chris Baker:

So, before we close out the episode one, can you give our audience one amazing tip to start podcasting or, like, integrate it into their business 100%.

Janine Stella:

Don't over edit.

Chris Baker:

Oh.

Janine Stella:

Don't over edit. So a lot of times people will say take out the um, take out the this, take out the cough, take out this. But what happens is you can make something sound perfect, but then when they meet you in person and you don't sound like that, True. It's a completely different story. So you wanna show up in life being your authentic self and if you say um a lot or you stutter or you do certain things that's in your personality, like, leave it in there, that's you, that's what makes you you.

Chris Baker:

Yeah.

Janine Stella:

So my biggest tip is don't over edit, don't take all the pauses out, don't try to make it perfect, because no one's perfect and it makes for a better podcast.

Momo Abdellatif:

You don't get those clients asking you to delete all of their arms and us.

Janine Stella:

I do. However, I leave a lot. I leave some in, unless they are. I do have clients that want me to take every single one out, and it takes three times as long to edit.

Momo Abdellatif:

Right how you deal with that and I can only give their.

Janine Stella:

They are paying me to do it's their podcast I have. No, I have no input. It's they have the rights to their show. So I'll do what they, what they ask of me, but I'm always gonna insert my opinion.

Momo Abdellatif:

So you advise them, I'll advise them.

Janine Stella:

Right, but I do have those clients that it needs to be in their mind a certain way, and so I will. I will cater to that, but I think it's best that just let it loose, just yeah, be real Just yeah, oh.

Chris Baker:

so there was a lot of great insights. We had some great conversations today. This was phenomenal.

Janine Stella:

Thank you guys so much for having me. This is so fun. It's like talk about full circle, right yeah?

Chris Baker:

You were the host for us when we first had our first podcast ever, and now we're switching the switching the routine.

Janine Stella:

So it's great.

Chris Baker:

Thank you again to Janine Stella at Stella mix. If you want to go check out Stella mix at Stella mixcom, that's S T E L L A M I X Dot com. So again, we appreciate Janine joining us today and thank you so much for the great advice and the great conversation that we've had today To all of our listeners. Please subscribe, share your feedback, leave a review that would be wonderful and stay tuned for future episodes of visual eyes. Thank you.

Momo Abdellatif:

Thank you, janine, being here. Thank you so much for having me, and thank you for helping us to start this podcast.

Janine Stella:

Oh, I'm so proud of you. Thank you, I'm so, so proud.

Momo Abdellatif:

Thank you.

Janine Stella:

Thank you.