Visual Eyes

Ep 08 - Visual Storytelling as the Heart of Brand Engagement with Melinda Twillie Bryant

• Visuals by Momo

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Ever wondered how someone who used to work in a bank now helps businesses make lasting connections? Melinda Twillie Bryant from Twillie Bryant Creative is here to show us how it's done. She talks about her own journey and how trust is key to making strong connections with clients in different industries. Melinda believes that serving others well leads to success in business, and she shares how building real relationships can make companies strong on their own.

We also talk about how to make genuine connections that go beyond just meeting people at events. As hosts Chris Baker and Momo Abdellatif, we share our own stories, like dyeing your beard or getting involved in projects that help people in the community. We talk about how Visuals by Momo uses storytelling with pictures and sound to make brand stories deeper and build a network that's more about people than just handshakes.

Then, we look at how videos can bring communities together in new ways, like how Sobe uses them in assisted living places. We talk about why it's important to make these connections visible and how storytelling through videos can make relationships stronger.

Whether it's showing the human side of a business or explaining services in healthcare, we explain how visual content can make connections stronger and show the real meaning behind every interaction.


GUEST INFORMATION:

Melinda Twillie Bryant
TWILLIE BRYANT CREATIVE
https://www.twilliebryantcreative.com/
954-773-5860
LinkedIn Link


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Special Thanks to Jackie Sol for crea...

Chris Baker:

Welcome back to Visual Eyes, the podcast powered by Visuals, by.

Momo Abdellatif:

Momo. Join us as we unlock video marketing secrets. Provide insights, tips and behind the scenes wisdom.

Chris Baker:

Tune in, subscribe and elevate your business with the power of video. Welcome back to Visual Eyes, the podcast powered by Visuals, by Momo, where we explore the dynamics of brand relationships and growth. Today I'm your host, chris Baker, and I am.

Momo Abdellatif:

Momo Abdel Latif.

Chris Baker:

And so today we're going to focus on the insights of brand relationships and growth through and growth. We're going to focus on insights about brand relationships and growth for your business. Today's guest actually specializes in just that on building brands, creating growth strategies, really kind of giving more strength to the relationships, Not just networking, but relationships really building and digging deep into those relationships and, you know, creating a different audience, like really kind of pulling in there.

Chris Baker:

So, today we have Melinda Twilly Bryant from Twilly Bryant Creative, which is twillybriantcreativecom. If you're looking to check out her website or learn more, it's T-W-I-L-L-I-E-B-R-Y-A-N-T-C-R-E-A-T-I-V-Ecom.

Melinda Twillie Bryant:

I think I did that. The spelling bee podcast yeah, we're going to change it from this live to the spelling podcast yes, but please, melinda, welcome to the show.

Chris Baker:

Can you tell us and the audience more about your business and what do you do?

Melinda Twillie Bryant:

Yeah, thank you guys so much for having me. I feel very special to be on visual eyes but Twilly Bryant Creative. It's a brand development hub and I always tell people that my brand of brand development is relationships, because people do business with people they know like and trust period. So why don't we spend more money, time and resources on those, on our relationships, on enhancing the relationships we already have and on building new strong, genuine, organic relationships so that your business can kind of just work for itself? I always tell people it's better to let your business be working for you while your head is on your pillow every night versus only being as good as your last month.

Chris Baker:

That's true, that's very true, Wow that's powerful, yeah, so talk with us a little bit more about how you got started into this brand branding, development growth advisory.

Melinda Twillie Bryant:

Well, it all started when I was a little girl. I'm kidding. I always start all my stories like that to kind of let you know it's about to be a long story. I'm not going to go all the way back to my youth, I don't think. But close enough.

Chris Baker:

But close enough, when I was five years old.

Melinda Twillie Bryant:

You know I'm from Arkansas. I always tell people I'm a little black girl from Arkansas and that was primarily because in South Florida people always want to know which island I'm from, so it's helpful for them to know that nope, just Arkansas. But the reason why that's important is because Arkansas culture really is all about relationship. I know it's hard to like take a state into one thing, but that's Arkansas really is about the people. You know we have a joke about. You know the six degrees of separation. It's actually point six degrees of separation in Arkansas. And I always tell people don't, don't curse anyone out. They could be your cousin.

Momo Abdellatif:

But it's true, like you're very, very connected.

Melinda Twillie Bryant:

And so what you recognize is that the relationships that you have are what actually drives your business. And I started a long time ago. I started in banking. I was a teller at Bank of America, which had a very high sales culture, and even there, after all of my different iterations of roles at Bank of America, I was a personal banker. I was assistant manager, all of the things, banking center manager and I coined something called service equal sales and little did I know.

Melinda Twillie Bryant:

Even way back then I was really talking about relationships. There used to be a joke that Melinda, when she has clients at her desk, she marries them and then she takes them on honeymoon. All right, just opening up a check and account. But I talk it out, I build a relationship with people. They get to know me and they get to see me as their, their source of education and resource. And, like I said, that just started a long time ago. I didn't even recognize that that was what I was doing, and Then from banking went into real estate.

Melinda Twillie Bryant:

My family were on a real estate firm and it just became more that. And even after I moved to Florida I moved to Florida 14 years ago, but two years after I moved here. People were still walking into Twilly Realty Asking for Melinda because they were ready to list their home, or someone told them that I was the person to talk to about Getting into the investment side of business. So I just and that was just. That's just a little piece of how I came to Understand what relationships mean for brand growth. And then after that I've done all of the different industries. So after you know banking and real estate, I've also done the nonprofit world. I was a community partnership manager at 211 Broward. I've also done your commercial delivery part of things, that being at Staples. I've also been in the healthcare industry. Now for what?

Melinda Twillie Bryant:

12, 13 years, I do not tell my age, but I've been around and what has never changed is that it's the relationships that have driven any success that I Any modicum of success that I think that I've had has been because people know me and I know them. I really genuinely love people and I want to get to know them and see how I can bring value to them. And any good relationship Right, any good marriage is really about both people wanting to bring value to the other person. They see themselves as less important than the other person because they love them so much, and to me, that is what life should be about, because we're gonna die one day and so it's important to ensure that we're bringing value to other people.

Chris Baker:

Yeah, I mean it. It's interesting, like the day that we met, yeah, which was September 2022. I will remember this very well I had my beard dyed blue yeah and you were walking out and this is the story you told me. So it was like you were walking to your car and you're like no, no, no, no. I need to go meet this person that has a blue beard and we started talking.

Chris Baker:

Yeah, I dyed it so that you know I was promoting prostate cancer. That was the whole purpose of dying my Beard blue. I wanted to make a statement.

Melinda Twillie Bryant:

I thought it was because you were trying to match your eyes.

Chris Baker:

I do have blue eyes but you know that's a whole other thing. But you know I was trying to make a statement, I was trying to build Awareness for something that was so in, you know, so important. You know, prostate cancer is huge. And then the next month was breast cancer and I died my beard pink before it fell out.

Chris Baker:

Then I had to stop, like I couldn't just keep dying my beard, but anyway that it was a segment into us building our first genuine relationship like we connected, we Met at different things and then we got involved together With the Alzheimer's Association the longest day, which was an entire journey last year. That really just like.

Melinda Twillie Bryant:

It was long work on one project. But you know, because that's what visuals by Momo is you guys have gotten into this world and not even just an industry. Right, you have been in all the different sectors. I think the chamber has really helped you guys with that.

Melinda Twillie Bryant:

But, you understood the need to build Relationship with people and as you built relationship, you brought your value of bringing the audio visual piece to people, telling their brand story right, and that that's why you guys are who you are and that's why I love you so much. And ghosts past the blue beard, but it's right, yeah, I was sitting there. I'm like that looks like someone I need to go no, I mean let me my bacon and do all of my schmoozing.

Melinda Twillie Bryant:

I walk out the door and I'm like, oh my goodness, I forgot to do the one thing I said I was gonna do before I left here, and that was meet the blue beard guy. And I literally was halfway to my car and turned around and and met blue beard.

Momo Abdellatif:

I know some, some people, when they call till today, they say the color beard guy.

Chris Baker:

The color beard guy, I mean for you know, I mean, there was three months of having different color beards.

Momo Abdellatif:

Yeah, that you know.

Chris Baker:

I was out there promoting different.

Melinda Twillie Bryant:

You know reasons talk about fun, creative strategy for brand development.

Chris Baker:

It was I mean honestly, I would love to do it again At some point, but I need to let my beard like relax, because it was so harsh, like bleaching it and then recoloring it, and then bleaching it again and recoloring it. It was like, okay, I can do. I did this.

Melinda Twillie Bryant:

Enough for now, I need to let it just be natural color for a little while Are there such things as beard wigs.

Momo Abdellatif:

Beard wigs, what I mean.

Chris Baker:

Yes, there are, because I mean, like you think about Santa, like you, they throw on the right. That's a beard wig, that's a beard what?

Melinda Twillie Bryant:

you're doing, because that's what, in women of color anyway, our protective hairstyles a lot of times mean putting a wig on top of it, so maybe that's what we're doing.

Chris Baker:

Maybe that would be the next option. Yeah, that would be. It's a lot easier to like throw that on and take it off, you know?

Melinda Twillie Bryant:

yeah, that's like an event. Okay, sorry.

Chris Baker:

That was good. That was you know. But what goes along with what we're talking about here is this is the way that we built our relationship. It was a Unique in you know, I and unique event that caused us to talk, and then from there, we built something together, right, and along our journey we did videos with you through the longest day. We've now worked on another project with one of your clients.

Melinda Twillie Bryant:

So the innovative rehab.

Chris Baker:

Which, honestly, has been amazing. Telling the right story does take time. It's not gonna happen overnight, like everyone's like, oh, just edit the video and send it out. We need to make sure we're all taking care of dotting the eyes and crossing the T's, but there's more to it, like we want to tell the story in a way that's going to capture the audience.

Momo Abdellatif:

And also engage the audience as well. Right, that's more, that's so important. Engage the audience along the video, not just the pieces, just pieces.

Melinda Twillie Bryant:

But even digging deeper, right, because obviously, from the video standpoint, you want to be able to tell the story, but it actually goes. It happens way before that and so, to your point, the smallest little story of a chick that turns around to try to meet the blue beard guy really was so much more integral than that, so much more complicated, because, one, you made a decision to wear a blue beard because of another relationship, right, you had the desire to bring awareness to a particular topic. Now I sit inside of a room and I'm intentional about connecting with people, and so I would challenge everyone Everyone doesn't have a blue beard, right, but I would challenge everyone to see someone when they walk into a space and want to connect with one person, like, find someone that stands out, or maybe someone that doesn't stand out. That's the other thing that is important to me.

Melinda Twillie Bryant:

When it comes to building relationship, it's not always the big pretty flower. Sometimes it's the little, small dainty, and you see them in the corner. They come, make it your purpose to go to them and connect with them, and not just say hey, hi and give them a card, but really connect with them. So that, to me, is the biggest part that I feel like Visuals by Momo has done really well is connecting with everybody. I mean, first of all, you need to stop knowing all of my friends, chris, because I meet blue beard guy at the Tamrak North Lauderdale Chamber breakfast.

Melinda Twillie Bryant:

I walk into my room of the Working Women win at Fort Lauderdale Chamber. And guess who's there.

Chris Baker:

Me Chris.

Melinda Twillie Bryant:

Baker, why is he in my room? No, I'm kidding, but it was everywhere.

Momo Abdellatif:

He was everywhere, I literally in 2022 and 2023,.

Chris Baker:

I literally felt like I was everywhere. I'm like, did I have multiple of me's?

Melinda Twillie Bryant:

everywhere, just like flying around. It's potentially I have no idea Like whoop. You were everywhere and you were knowing all of my people. No, I'm kidding, I really loved that. I loved that coming in Like do you know, chris? Oh, you did. Because you met him already. He already introduced himself. He's working on a project.

Chris Baker:

OK that's great. It's actually interesting now I'm going about as I'm connecting with new people. I'm like, oh, you're friends with Melinda.

Momo Abdellatif:

I love that and I just yeah, same yeah, and I bring up your name, they're like oh my god, you know Melinda, everybody knows Melinda. I always say that Everybody knows Melinda.

Melinda Twillie Bryant:

Everyone does not know Melinda, but at least people I know. I think it's funny because I think creatives have a certain mind that ends up connecting with some of the same energies, it's just it's what it is Like if the reason why we're connected with some of the same people is not just because we've all been in the same room together, but we were all attracted to one another.

Momo Abdellatif:

Yeah, there was a reason. That's one of the marketing strategies, by the way, to connect with people had same mindset and build better relationships. That's one of the marketing strategies.

Melinda Twillie Bryant:

So fun story. I actually have a whole relationship building space that's built on just that and it really came. Even though we love all of our chamber things, we love all of our networking things Not really I don't love them, I just want to be at home, Like I have this glass of wine on my own sofa.

Melinda Twillie Bryant:

But networking has its thing right, it has its place. I call them necessary evils, but what's most important is how do we build relationship after we come out of those networking spaces? So I built something called the room where it happens. And you've seen Hamilton.

Momo Abdellatif:

I want to be there.

Melinda Twillie Bryant:

You have to be there, Momoko.

Momo Abdellatif:

I planned to be there twice, but it didn't work.

Melinda Twillie Bryant:

OK, well, I think it's too early for you.

Chris Baker:

That's part of it.

Momo Abdellatif:

But that's all of it. There's other reasons that kind of like pop up. I really want to go there.

Melinda Twillie Bryant:

I mean there's six of them now across South Florida. So there's the Broward Edition, there's the South Broward Edition, there's Eastside, there's Boca, there's Palm Beach, there's West Palm Beach, and all of them are built on the understanding that it's not another networking group. It's a relationship building space. And what makes it a relationship building space is that it's not exclusive, but it is invitation only, because it's a room of like-minded professionals and that key is that like-mindedness, and that's what allows us to. Not that everyone that comes in is like-minded, but what I love about being like-minded is you can convert other people. It's like we have our own little dust that can change people's minds. They thought they were walking into our room to try to network and try to see if they could connect with so they can build business, but they got changed. They got coerced into changing the way they think about building relationship. That is coming in and seeing people as more important, seeing people as more valuable than yourself.

Momo Abdellatif:

So how you do that? What's the difference between networking event and building relationship?

Melinda Twillie Bryant:

So first of all, you literally have to take off the let me see who I can connect with so that I can get business mindset Like it's a simple thing, but it's a hard thing Because everyone has been indoctrinated. Cells 101, right. How many of us have not heard about connecting with someone? That's going to be you meet with someone. So who can I connect with you with to help you grow your business?

Chris Baker:

First, question that is like most people are. That's the first, very first question.

Melinda Twillie Bryant:

Stand it. I can't stand it, I'm sorry, I just like it no. And so people ask me so who can I connect you like you can't, you can't.

Momo Abdellatif:

Now, I love it. Can we create?

Melinda Twillie Bryant:

really fun time with. How can I? Invite you into a fun time where you can maybe bring value into something. I know people are never going to pose the question that way, but that's the mindset of let's come in, let's have fun. So the room where it happens is a fun space. There's always a lot of laughs. There's our secret sauce of two truths, and why.

Chris Baker:

Always a good game changer, I definitely say every time that I'm there. I'm actually one of the people usually going up and telling the two truths and lies. I have to come up with a new one every single time so that everyone's like doesn't already know the answer, but it sparks a different type of conversation.

Momo Abdellatif:

Yeah, and it gives a chance to know more about each other and what do you? Like more.

Chris Baker:

Why? Why You're building relations.

Melinda Twillie Bryant:

You need some water, but I always tell people that with the, with those two truths and lie, any icebreaker? Honestly, because I have another group that I do for the professional Christian business woman called refresh and we also do an icebreaker.

Melinda Twillie Bryant:

It's not to choose a lie, but it's like the day in the life of and you write in like the things that you like and we try to guess who's who. But what it does is it sparks these conversations that you normally would not have in a blah blah blah networking conversation. Not that you can't ever get to know people over many, many different coffees and lunches. Those are great too and those are necessary. But what about that like initial, initial? How did we meet? How many other people have a blue beard story?

Chris Baker:

Not many.

Melinda Twillie Bryant:

They don't, and that's what the two truths and a lie segment of the room where it happens. That's what it does because okay, so fun story there is a sales and marketing director over at Arbor Terrace, cooper city, moosey. Moosey and Nandy Shout out to Moosey and Andy over at Arbor Terrace, cooper city.

Chris Baker:

Well, moosey we may want to pause this thing and go back to Moosey.

Melinda Twillie Bryant:

It was necessary for all of the hunks.

Momo Abdellatif:

I think, I think we're good.

Melinda Twillie Bryant:

Okay, so fun story actually about two truths and a lie and about how it gives someone that blue beard story, kind of without it being a blue beard. So Moosey and Nandy, over at Arbor Terrace, cooper city, your senior living experts, they always host the room where it happened South Broward edition. And so one time Moosey played two truths and a lie. One of her lies, or her lie actually, was that she was a stripper. But her, but when she said it everyone believed her. So no one guessed that being the lie. So at the end I forget what the actual lie was, but I mean what the truth was. But that was the lie, but no one guessed that that was the lie. Now people steal months later are like hey, do you guys know the number for that girl that used to be a stripper?

Momo Abdellatif:

She's like Melinda this is all your fault.

Melinda Twillie Bryant:

People think that I used to be a stripper, because that was one of her lies. But anyway it gives a blue beard story for everyone in that room, because guess how? They remember Moosey, but it's true Like it.

Chris Baker:

It builds a different type of bond and connection that you don't necessarily always get when you're just trying. You're going out into network and one of the biggest, my biggest pet peeve is oh hi, I'm so, and so here's my card, and they just walk away. I'm like, why did you give me your card? I don't know anything about you. Why am I going to call you?

Chris Baker:

Because you know potentially they could, you know there might be a realtor, there might be an insert and change, and I know hundreds, because there's a lot of them out there. What makes you uniquely different, that you want to connect with me? That's what I want to know and that's what I'm looking for, and you're not going to find that out in a elevator speech.

Melinda Twillie Bryant:

I know a lot of people lean in on those because, again, we've been deceived that the elevator. Not that the elevator speech isn't necessary, right. There isn't a necessity to have a quick spiel about what you do so that people can identify you quickly, correct. But when it comes to getting to know one another, that's what, not what does it. And so another element of the room where it happens is actually called opportunity time. Should I sing the opportunity time song?

Momo Abdellatif:

Sure.

Melinda Twillie Bryant:

Okay. So April Stewart, over at Symphony at Delray, she made a song for opportunity time, more a jingle that we're going to record. Maybe this is the recording, I don't know, but it's opportunity time, it's your time to shine. Opportunity time that's how we started. That's an assessment. That's an assessment. Right, but but yeah so the I always tell people at the very beginning of opportunity time that this is not a time for your elevator speech. We don't care, we don't care. Well, and.

Chris Baker:

I think the best time to use an elevator speech is like okay, everybody gets 15 seconds to say what they're doing, so they stand up, they say a quick elevator speech, so they can kind of go. Oh, I do want to connect with that person. Yes, and then take it out, move it forward Right, but you don't necessarily need it in every time that you walk up to somebody.

Melinda Twillie Bryant:

But people see that as a part of their introduction of themselves and that's why at the room where it happens, we don't go around the horn, we don't stand up and say who we are, where we're from, in our elevator speech. There's opportunities for that. When we do two choose and lie, people introduce themselves. But opportunity time is really more about talking about opportunities for collaboration and partnership, jobs, events, passion projects, you know, and so it really. The discussions during opportunity time sounds so much different than anything you would ever get in a networking group so that's why it's a relationship building space.

Melinda Twillie Bryant:

Did that answer the question?

Momo Abdellatif:

Perfectly, I think it does well.

Chris Baker:

We're gonna switch a little bit up, because we definitely wanna talk about how video working with video can help grow your brand and expand your message. In that same way, like you know, we're trying to build you know our story so that people can hear it, but be authentic. And so how has video specifically helped you and your clients?

Melinda Twillie Bryant:

So most recently, you guys helped me with Sobe Rehab's video series. Right, it's the Impact of Therapy. Is that what's the name of it?

Chris Baker:

again, it's the name of our guide Enhancing.

Melinda Twillie Bryant:

Enhancing Lives Through Therapy for.

Momo Abdellatif:

Assisted Living. Thank you.

Melinda Twillie Bryant:

Thank you for that. I should probably know my own title.

Momo Abdellatif:

But yeah, but you guys have worked with me.

Melinda Twillie Bryant:

Worked with me for Sobe Rehab's video series and the purpose of that is because Sobe already has relationships in the buildings that they're in. So they pretty much use a really good model of building the relationships and the buildings that they're in. And, by the way, their model is that they bring the therapy to the buildings where the residents live so they don't have to go out for therapy. The gym is right there. The therapists are doing those, they're integrating with the building to do activities and to partner with the staff or staff building. I mean, they go in and they really build themselves in inside the assisted living community that they're in.

Melinda Twillie Bryant:

So they're using that relationship model, but one of the things that I felt like was missing is no one else knows about that relationship except for the people that are inside it. And guess what? Some of the people inside don't even know the links of the relationship that Sobe's building and the benefit to not only just the residents but also the bottom line for the company as well too. And so I think that everything looks better with a little sound and a little visual, because humans, that's how our brains are. Our brains look at something, it captures things it doesn't even recognize. It's capturing sometimes. When have you ever had a commercial stuck in your brain?

Momo Abdellatif:

Always.

Chris Baker:

Months Years.

Momo Abdellatif:

Commercial, or a phrase from a movie, line from a movie, or the time Exactly.

Melinda Twillie Bryant:

I was just telling my son we were talking about ordering bacon and the waitress said you know how much bacon do you want? And he said four pieces. I thought he was going to say all of the bacon, because there's a line from Parks and Rec, the show where the guy orders bacon. She says how much? He says all of the bacon. She says okay, great. And as she's walking off, he grabs her hand. He said no, no, no. I fear that what you heard was is that I wanted a lot of bacon. I want all of the bacon.

Melinda Twillie Bryant:

And so that line like you, said it just stands out to me, because I saw it, I heard it, and so that's how I feel about video. When we start talking about the brand story, we can talk about a great brand story and people can recognize it to some extent, but in terms of getting that messaging out to a larger scale, to creating content for your social media and your pages, your newsletter video parts for your newsletter, you're going to need video for that and that is what you guys have helped me do. For Sobi. We just he just uploaded the very first one to their YouTube and very excited about it.

Melinda Twillie Bryant:

And so, yeah, that's what partnering with Vigils by Momo has helped me do for my clients.

Momo Abdellatif:

Okay, I have that concept in my mind, that videos can help build relationships.

Melinda Twillie Bryant:

Yes.

Momo Abdellatif:

You think about that?

Melinda Twillie Bryant:

I do think they can.

Momo Abdellatif:

They help build relationships.

Melinda Twillie Bryant:

Yes, definitely, because that video piece that we've done for Sobi now it's not one let's talk about from the very beginning they were able to include some of the buildings that they're already in and interview them, highlight them. Do you know how great that is? The feeling of feeling like you've been pinpointed out?

Melinda Twillie Bryant:

to talk about the relationship that we already have. It makes the relationship even stronger. And then at the building the relationship now, I used that first video at Therapy Impact Coffee Chat. That's something else that I do for Sobi. It's part of my strategy with them to help build their relationship deeper inside of the communities that they're in, and showing that video gave them this picture of who Sobi is everywhere. It just helps that relationship even more. And now also they have content to put on their newsletter that guess what goes out to their database. There are other parts of their relationship. So does video help build relationship? Definitely, in so many different ways.

Chris Baker:

Well, and also when you're telling your story, having what we call B-rolls, having the scenes from the actual assisted living am I saying that right yeah?

Momo Abdellatif:

Assisted living yeah.

Chris Baker:

It's so much better to actually see it and visualize it Like you can see what the work that they're doing. You can see in the gym that what they're doing with you know some of the patients that they're working with. It's impactful. Like it tells the story clearer. It makes it easier for everybody to understand and move forward and go oh I totally get what they're saying. Instead of being like, I think I understand what you're saying.

Melinda Twillie Bryant:

Right, I have an idea. I have an idea what you're saying.

Chris Baker:

But For specifically me, I'm not in the healthcare industry and I can walk into that space and I can kind of get an idea. For most people. I'm like, yeah, I get an idea of what you do. But the videos that we created for Dr Sobi definitely I'm like, oh, I got it.

Momo Abdellatif:

When you see them in action going out. That was so great.

Chris Baker:

Oh, my goodness, I know exactly what you're doing, and here is a clear view of oh wow.

Momo Abdellatif:

Yeah, this makes sense. Actually, that's something I did. Study that more, since you talk to. More impact and more effective is your video or your way to promote it. More senses you talk to.

Melinda Twillie Bryant:

Right, right, and that B-roll to your point, that made the videos so far that I've seen. I'm sure the rest are gonna be amazing. But being able to see the B-roll of the physical therapist actually doing the work with the resident and holding that Gator belt while he was.

Momo Abdellatif:

You get it.

Melinda Twillie Bryant:

It was it changed everything. Or seeing him work with the gloves, the punching gloves, or walking up the stairs. It put an understanding of the words that are coming out of the people's mouth. Now I got a visual, and the reality is is that, as human beings, we're very slow.

Momo Abdellatif:

I love doing that. I love transferring the words to visual.

Melinda Twillie Bryant:

Yeah, it's fun. You mean like visual eyes, visual eyes, visual eyes, visual eyes. I don't know.

Momo Abdellatif:

Yeah, it's me, I'm very visual, I'm very visual.

Melinda Twillie Bryant:

And not just for anything, because I think a lot of people can do some video and put some B-roll on top of things. But we have a word for what you do, momo it's called momifying it.

Momo Abdellatif:

Oh thank you.

Chris Baker:

Momified it. It needs to become a thing Momifying.

Melinda Twillie Bryant:

It's a t-shirt. It's a t-shirt, it's coming it's coming, it's coming, it's coming.

Chris Baker:

So one last thing before we end the episode Can you give a tip or strategy that people could resonate with and learn more on how?

Momo Abdellatif:

building relationships and that growth mindset.

Melinda Twillie Bryant:

Yeah.

Chris Baker:

To really transfer it from the networking.

Melinda Twillie Bryant:

Yeah, Give us a good tip. I mean the baseline tip. I mean there's so many different little things you can do, but the bottom line is you gotta change your mindset, and you're the only one that can. And that mindset is how do I bring value to other people, All of your relationships, your business, your personal relationships? Are you a husband? Are you out there, honey, Are you? I'm kidding?

Melinda Twillie Bryant:

No if you're a husband, if you're a wife, if you're a friend, a daughter. Your whole goal is now not about how do those people make me happy, but how do I make them happy, how do I provide value to them, what is it that they need and how can I be the solution or help with the solution or connect them with the solution, and that's everything. And if people understand that, for business, it changes everything. Twilly Bryant Creative just got started in September of 2023. And I am so humbled of how much I've been able to do so far and looking forward into the future with visuals by Momo of course.

Chris Baker:

Thank you so much. This has been another episode of Visual Eyes. Thank you so much, melinda, for being on our episode today. If you're wanting to learn more about Melinda and Twilly Bryant Creative twillybriantcreativecom, go check her out. Otherwise, we appreciate all of you guys Listen, subscribe, leave a review and connect with us further. We look forward to you in the next episode. Thank you, melinda. Thank you, thank you MUSIC.