Visual Eyes
Visual Eyes 👀 Podcast
Captivate, Connect, and Convert with the Art of Video Marketing
Powered by Visuals by Momo, the premier video and film production company, Chris and Momo, your weekly hosts, unlock the secrets of video marketing in the Visual Eyes Podcast. We'll help you harness the power of video, craft emotional narratives that captivate your audience, and turn viewers into loyal clients.
Whether you're a budding entrepreneur, a seasoned marketer, or simply video-curious, this podcast is your blueprint. We bring in experts from across the video marketing spectrum, alongside Chris and Momo's insider tips and tricks, to equip you with:
* Strategic video marketing plans aligned with your business goals.
* A video creation arsenal, exploring different video types for maximum impact.
* Compelling video scripts that resonate with your audience.
* Shooting and editing mastery, transforming raw footage into polished gems.
* Promotional prowess to get your videos seen by the right eyes.
* And so much more!
Tune in to the Visual Eyes Podcast weekly and unlock the power of video to propel your business forward.
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Visual Eyes
Ep 10 - Emotional Landscapes Through Video – A Deep Dive with ArtServe
Discover the incredible impact video marketing can have on your nonprofit as we chat with Rion Heldibridle from ArtServe, a nurturing space for artists to thrive. In a world dominated by visual content, we'll explore how storytelling can make a difference and how ArtServe supports artists not only creatively but also in building essential business skills. From business advice to collaborative projects that touch the soul, we're diving into the synergy of art and commerce.
Get ready for heartwarming stories from ArtServe's "Looking Forward: Healing Through Art" exhibit. Imagine a police officer expressing his trauma through beautiful paintings or a theater group finding solace for their voices—these stories capture the essence of how art communicates what words cannot. This exhibit isn't just a display; it's a community embracing healing and expression through the silent yet powerful language of art.
And let's not forget the art of crafting impactful videos. Join us as we delve into the immersive world of high-quality video and precise editing, drawing from our experiences documenting nonprofit events. We'll discuss the importance of audio quality alongside visuals and share insider tips on editing software like CapCut and Premiere Pro. In today's AI-driven world, understanding the details matters, and we're here to help you shine on camera. Reach out, and let's bring your story to life.
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Special Thanks to Jackie Sol for crea...
Welcome to Visualize the podcast, powered by Visuals, by.
Speaker 2:Momo. Join us as we unlock video marketing secrets.
Speaker 1:Provide insights, tips and behind-the-scenes wisdom, tune in, subscribe and elevate your business with the power of video. Welcome back to Visualize podcast, where we dive into the power of storytelling through video, and today we're going to touch a little bit into the nonprofit world. I am your host, chris Baker, and I am Momo Abdel-Latif, and together we are Visuals by Momo, and we created this podcast to help individuals and entrepreneurs learn more about video marketing, video production and how they can elevate their content Right. So in today's episode we're going to focus on ArtServe and how impactful videos can help their mission. So this is all about nonprofits and really how video can really help them achieve their goals and achieve their mission. So today we have Ryan and I don't know how to say your last name I am so sorry, that's okay, it's German, it's Heldabreidel.
Speaker 3:I would not again Heldabreidel.
Speaker 2:Heldabreidel, heldabreidel.
Speaker 1:All at once. Everybody try again Hell the Bridal. So, ryan, welcome to Visualize. Can you tell us a little bit about Artserve?
Speaker 3:Sure, well, first, thank you for having me. Artserve is a 35-year nonprofit organization, arts organization specifically focused on the up-and-coming and emerging artists. We are an arts incubator, so what that means is that we take an individual artist and we teach them the art of business. We house artists here, we house rental spaces and lease office spaces to other nonprofit organizations, and we house approximately nine in-studio artists.
Speaker 1:A lot of talent under one roof. Absolutely, that is amazing. How do you manage it all?
Speaker 3:Very carefully.
Speaker 1:Let's start there. How do we manage at all? Very carefully, let's start there. How do we manage? I?
Speaker 2:would love to have art serve 15 years ago when I started my own business, because I remember the hustle I went through. It was it's so hard, it's so hard for an artist to start their own business absolutely, and so that's that's one of the focuses that we really really focus on.
Speaker 3:So our artist members they have an annual ArtServe membership and with that membership they get several benefits. So they get discounts on rentals. We have a members gallery where they can hang their artwork during one of our shows for free. They don't have to pay a submission fee and they don't have to pay for that room. It's considered one of our solo gallery rooms, so generally we will put one artist in there to showcase them and when we have a new artist that comes into the building, if they have enough works, then we will fill the new artist in that room. So during the first portion of a membership with an artist with us, they will get consultations free of charge, one hour each of business consultation, a curatorial consultation and a marketing and grants consultation. So we give them all of the tools and the information that they're going to need in order to move forward as an artist in a business, not just as an artist.
Speaker 2:My worst, my hardest one was creating the business plan, business something. Oh my God, oh my God yeah.
Speaker 3:Luckily for our artists, when I give them the business consultation I currently do both the business consultation and the curatorial consultation when I give them the business consultation, they actually get a small business plan template and it has information in it to where they know what to put into that category and we explain the fact that a business model for your plan is something that should be workable, ever-changing. It's never concrete because your business is always growing. Everyone's businesses out there are changing and you have to adapt. So that's one of the main things that I teach them.
Speaker 2:I pay someone to do it for me. Yeah, there you go. That's what I've done.
Speaker 1:So I don't understand the curatorial training. Can you explain that one?
Speaker 3:Sure so, because we work with a lot of beginning artists or artists that have been painting for years but they've never tried to sell their works, they've never tried to show their works. A curatorial consultation is to get the artist ready so that they know exactly what is required from most organizations or museums or galleries for what a proposal would look like. So I teach them the difference between a curatorial vision and a curatorial statement. An artist vision, an artist statement, what your bio should include, the length of all of this information, how to do a portfolio and how to do a proposal.
Speaker 2:Where I sign, because I do oil painting and I want that class.
Speaker 1:I'm intrigued just because.
Speaker 2:I want to know.
Speaker 3:Well, you guys are recent new members, so you know these consultations are free to all of our members, and if I haven't given you one yet, then you still have a free one sitting there. I don't care how long you've been a member that's amazing.
Speaker 1:That is amazing. I'm in, I'm in. So one of the things that we really talk about a lot on our podcast is video. That is why we're here. Video marketing, video production increasing that's what we are here to strive for. So one of the most recent times that we've seen you is actually filming at another nonprofit Right. So it was at Hosannas for Youth Survivor Stroll in the park, yeah.
Speaker 2:It's an amazing organization and the the event is amazing. I love that event. I was there last year and this year is amazing event their mission is very important to me, so why you?
Speaker 3:were filming there so I was there as a volunteer as part of my leadership fort lauderdale class, which is offered through the Greater Fort Lauderdale Chamber of Commerce, and as that project we were to offer our services for that organization. The chamber in that program takes three nonprofits and assigns a group of people to that for their class and we go and help them with something, whatever major thing that is that they have. Then we go and help them. But the reason I was filming that day is because we were there to volunteer of setting up, breaking down, being there throughout the event, and I noticed that they didn't have anybody filming anything. They didn't have anybody documenting anything and I felt it was important that that be documented, not only because it's such an important mission of theirs to help so many people, but also because that video documentation can be shared. It can reach so many more people than they can physically reach right, and it just it was important for them it's the magical video.
Speaker 1:Yes, well, I mean, when you're talking about its documentation, you mean the whole purpose is to be able to relive moments and relive and, you know, share what is happening out in the world. So, especially for a nonprofit like Hosanna for youth, you know getting these moments captured on video it's impactful. It drives change. It helps the community understand I'm not alone in that struggle, right, and that there is somewhere to go to get help, to have somebody listen to me. And those videos are driving that change.
Speaker 2:Absolutely. That's just amazing. At that event, there is a couple people shared their stories and it was very, very good and emotional and, by the way, I'm going to use your video in the documentary I'm creating for Hosanna, for Youth, and that's why it was very, very important to have you there filming, so I take the footage and add it to my documentary. Wonderful, yes.
Speaker 1:That's amazing.
Speaker 2:It's amazing.
Speaker 1:You know this is also. You know the world of collaboration. You know this is also you know the world of collaboration.
Speaker 1:We're able to, you know, take different people's footage, different people's documentation, and mix it together. So this, you know this just a kind of amazing ability that we all get to work together, absolutely. So. Here at ArtServe, you guys have gallery exhibits, yes, and one of the things that is actually happening right now is a new exhibit called Looking Forward Healing Through Art, healing Through Art, and so can you explain a little bit more about that? I know that Momo has submitted five pieces and they're hanging on the wall right now.
Speaker 2:I was very lucky, amazing.
Speaker 1:Absolutely so tell us a little bit more about this exhibit.
Speaker 3:So this exhibition is our second annual mental health and emotional health focused exhibition. It is important to us to ensure that we're talking about the things that are hard to talk about, and using art to do that makes it very easy to open up. This exhibition is to highlight how useful different facets of art can be in healing through processes, through daily things that you encounter. Most importantly, part of our show has an officer from BSO and a lot of his paintings are based on all of the horrible things he has to see on his job. So you know, it's to keep that mental balance and emotional healing in order to be able to put the past away and move forward.
Speaker 1:It's so like it's so interesting that you say that, because honestly in my head, like I know what officers do out in the world but I don't actually think about all of the horrible things that they see right, and so hearing that it's reminding me. Like you know, they're out there doing a different service than what I necessarily see them as and they have to go through a lot of different things and they have to experience a lot of different things and not of it, not all of it's pleasant, Absolutely. So I think that you know, being able to showcase art and heal through art hopefully gives them a little bit more sense of peace and, you know, comfort.
Speaker 3:Absolutely.
Speaker 1:Yeah, there's a lot of officers out there that just have to see a lot of terrible things, unfortunately, yeah.
Speaker 3:And the purpose of this exhibition. So we um as an annual thing last year and the reason that we did that is because mental health is something so taboo to talk about.
Speaker 1:Yes, it is.
Speaker 3:But if there is a way to express it without having to speak, it's art, and you can get all of your emotions on there, and it doesn't matter what anybody else sees when they're viewing that artwork, because your soul is on that canvas or in that music piece or on that stage. But whoever's experiencing experiencing it can be experiencing something that resonates within themselves and helps them heal and grow, and so that's why it's so important to have these kind of conversations through the use of art.
Speaker 2:I love how you said your soul on canvas. It's very amazing. I remember one of my friends. I gave her one of my paintings as a birthday gift and she just started crying and telling me you gave me a piece of you yes that's how she understood it and she just I love her amazing. Oh my gosh, I yeah, I was talking about it. Yeah, I do know who you're talking about. I'm crying myself.
Speaker 1:Um, yeah, so we definitely encourage everybody, all of our listeners, come down to ArtServe. Experience the exhibit that's happening right now. Experience the art, learn a little bit more about yourself and how you can heal through art. That's very important. I think we all need to learn a little bit more about letting things go and putting things out into the world, and not keeping them all in.
Speaker 2:I think ArtServe also has more to give, like the auditorium and library, and we met Lispian Thisbian at the auditorium.
Speaker 1:Yeah.
Speaker 2:We were filming their play, we were working with the other non-profit.
Speaker 1:So you're talking about Lesbian and Cisbians and there are, like we had mentioned, a lot of different non-profits, and one of the non-profits here is a lesbian theater company that we had the opportunity to go and film their play and capture and document their experience, what they got to showcase into the world. Like, yes you, when we all go to a live play, we really love that. It's live, like we get to experience it and feel the emotion, right. But for the people that are on stage, they don't always get to experience that and see what they have created from, you know, from the side. So I mean us videoing and documenting, giving it back to them so they have a copy, they can look back and go, oh, I could do this differently. Or wow, just how amazing was I on stage. Or just to get to enjoy it, because, honestly, do they get to sit back and see the show?
Speaker 2:No, of course not, not really.
Speaker 3:No.
Speaker 1:So it's one of the ways that we can document different pieces.
Speaker 2:What other nonprofits are here under ArtServe?
Speaker 3:So we have several organizations here. We're approximately 13 different organizations under the Artserve umbrella, nice. We have the World AIDS Museum. We have the Stonewall National Archive Museum and Library. We have Arts United Funding Arts Broward 211. 211, broward, gold Coast Jazz Society and approximately nine in-house artists, including my Lovely Visuals by Momo.
Speaker 1:Thank you we love to be here. We are pleased to be here, and I cannot believe it's almost been one year since I got to meet you, absolutely through the chamber. So thank you, chamber um, and that was actually our introduction of getting to know art serve, because we had never stepped foot in here right um, it's actually quite interesting. I talked to a lot of people. I'm like we're at art serve and they're like where is that? Where are you located?
Speaker 1:like yeah and there's certain people. They're like oh, everybody knows where ArtServe is and I'm like, no, because I keep talking about it. I'm like we're, we're in within ArtServe and no one, no one, understands where we're at. So I don't think, if you're looking for ArtServe, we're across the street from Publix on Sunrise, next to Hustler.
Speaker 3:Yes, Also one of the other indicators. The reason that we are not so prevalently known is because people didn't know that we were actually the maintainer of the building. This was the original library in the city of Fort Lauderdale building. This was the original library in the city of fort lauderdale. So once the library the main library moved out and moved downtown, um, we took over the building, and this was back in early 80s early 80s when we were created and we incorporated in 89. So we've been here for 30, for 35 years. We've never been in another location. However, it wasn't until recently when we started, um, uh, redoing the outside of our building because nobody knew we were here. So you can just look for the murals, yeah, and they're gorgeous, I mean if you have not seen and holiday park absolutely next to absolutely so.
Speaker 1:One of the things like you are actually you host different galas, you host different events. You know you have art, you know you have the art open, exhibit openings, and we actually had the opportunity to film one of the past two. Yes, we had opportunity to film two of your art exhibits so far, and every time that we've got to film it, you've got to see it from another, another angle yes when you're working it, you know it's harder to be there.
Speaker 1:It's kind of the same thing as we were just talking about the plays you don't always get to be in the moment and enjoy it absolutely, especially for our team, because our team we're very, very small.
Speaker 3:We have we have only five full-time employees, um, now have four part-time employees. I just hired two people, um, but so so anything that we do we we produce four exhibitions and our own fundraising gala each year. So those are our five major projects. But we house so many different things, including 160 classes a month. We house approximately 40 grant performances here a year in our auditorium or our main gallery space, and most of those grants come from the cultural division division um, we, uh, we're we house um public programming, like um the fdot meetings for all of the projects that are happening in the area, where you can come in, you can learn about what, what projects that the city and the state have going on with the roads, and I mean it's just, it's a central hub of communication with a beautiful atmosphere.
Speaker 2:Right, it is beautiful, oh yeah.
Speaker 1:Like that was one of the things when I first walked in here and I got to see the art, and then the art changed. But the first time I walked in I was like wow, like what is this place? What is this place? What do we get to do? Like what you, you know what happens here and now. This is the third exhibition, exhibition I cannot say that word.
Speaker 1:I just don't know why I can't, but this is the third exhibition that since we've been here that has come through art serve and I think you know it's just gonna. We're gonna have many more amazing artists, amazing art just showcased all the time and I just appreciate it. Like every day I come in and I feel like there's something new because, honestly, the exhibit exhibition, see, I can't say that word anyway, they last for only so long, and then they're gone.
Speaker 2:How long do they last?
Speaker 3:So our exhibitions generally because we do four a year they generally last anywhere from 10 to 12 weeks, so approximately two and a half to three months, and then we have about a two to three week period in between them where we're taking down the artwork, repairing the walls, repainting and then putting up the new artwork. Um, so, yeah, it's, it's. It's sometimes it seems like it's a long time and then other times it's like it's over in a blink and you didn't get to experience all of the artwork, because there's so much beauty and and intriguing things coming in here you just can't. You can't take it all in yeah, yeah.
Speaker 1:So I know for a fact I did not get to see every single piece of art that was here through the last exhibit Like this one. I'm definitely taking the time to go through every single person's piece of art the when I first walked in way back a couple exhibits ago.
Speaker 1:I got to actually go through and I got to see all the art. So when I first walked in the door I really took the time. But the second one I was kind of in the process of getting the studio set up and getting the space set up for us to work and, you know, create these workshops that we're doing now and create these classes and creating this community to help business owners create better content, and that took up all of my time that took up all of my mental space and I didn't get to enjoy it.
Speaker 1:So this exhibit, I don't know. I just can't say that word exhibit. I'm definitely taking the time to go through and actually see all the art because I definitely don't want to miss anything.
Speaker 3:No, and you don't, because this exhibition is one of the most impactful exhibitions that we do. So we have three major exhibitions that we follow two themes a year, and then we have a transversable theme and then the ending show of every year is always our members exhibition. But this one has so many pieces and so many where we've we're working with shots with this one, um, which is an organization, um, well, come and check it out and find out who they are, because their pieces are amazing.
Speaker 1:I like that. Come and check it out. Yeah, I'm intrigued so for both of these Exhibitions. Exhibitions why can't I say that Exhibitions? We created videos for you. What was the impact that you got and you were able to give to the community from these videos?
Speaker 3:So the impact First. I'm going to speak on two different sides of that.
Speaker 3:Sure, the impact for our team. We got to see the beauty where we get reproduced. We don't get to see it from the inside. We're running around all night long. We're making sure things are going, you know, on on a time schedule. You know I'm also security, so you know I'm making sure that everything's good and you know all those kind of things. And then when we get the chance, we go around and we talk and we visit with the people, we talk with the artists, but we don't get to see everything, we don't get to talk to everybody. You know, and like with my position as the operations manager, I run the building. So when we have programs like that, I'm the lead point. This has to happen, this has to happen. Okay, next over here. So I'm never able to sit down and listen to the conversations. I'm always running, checking here, checking there, making making sure that you know the beverages are stocked and everybody's happy and artwork's being sold and those kind of things. So to see it from an outsider's point of view was pertinent for me and it was great for our team because we got to see all of what everyone else got to experience Because we were going. Oh my goodness, you know, did that, how was it? And we hear people, you know, oh, it was great, but the video captured people in the moment Talking about the art, talking to the artists, talking about ArtServe, you know, and those kind of things we don't get to see most of the time because we are ArtServe.
Speaker 3:We're not going to generally ask you what do you think of ArtServe? No, we're going to ask you what can we do to help, what can we do to make it better? But we don't get to see that other side, from another side's point of view. They got to experience it. A lot of people couldn't come because there was other events, and that's a thing that happens in the arts world. We all have the same seasons, so our gala seasons, our major fundraising seasons, all of those things take away from being able to go to events so for to be able to share those videos and say, okay, this is what you missed, but we hope that you hear the next time correct.
Speaker 2:So this is generally about videos. I want to talk about something more deep, which is the quality of the video. Okay, you think there is more impactful videos than others, or all have the same impact.
Speaker 3:Oh no, there's definitely a an element that sets it apart. During the last couple of months, my team and I we've all been researching video documentation.
Speaker 3:We've been looking at other videos, you know, to see how people are getting information out, because the video documentation is also new to us you know, um, and when you don't have high quality video, you don't connect with it, you're irritated by the little line going across a screen or you're irritated by the shaking and you don't fully engage with it, because there's something that's still setting you apart. But the videos, for one, the videos you guys created, I felt like I was back there in the moment, and that is important for us, because we want people to feel that they are there in those moments with us, even if they can't be there right capturing the moment, capturing emotion right the moment capturing, emotion, right capturing the visual like the higher the quality.
Speaker 1:It's almost like going to the movie theater, absolutely, when we a lot of our, a lot of our work is very cinematic, documentary style, so we're actually trying to pull you in. You know, some people are just capturing whatever it is but we want to pull it in.
Speaker 2:Also, the quality is not only the resolution, it's the editing, it's the story you're capturing, it's the scene you're capturing because you can capture things, but it's not going to transfer the moment or you will not be at the moment, as you just said, if it's the wrong moment, the wrong angle, the wrong scene, absolutely and editing.
Speaker 3:Right To speak on the video that you guys created for us, or the couple of videos that you guys created for us. It was the difference in being an IMAX theater than watching the old 1980 television.
Speaker 2:Wow, that was the elemental difference which one with us, you guys were definitely IMAX.
Speaker 3:You guys were definitely IMAX. I mean, I felt like I wanted to, you know, break out my recliner, kick back and have some popcorn.
Speaker 1:But, I.
Speaker 3:There's so many video content out there that you just you want to walk up to it in whatever device that you're watching it on and just kind of slap it on the side back what we did in the 80s, you know, to try to make it work again, yeah, or to get the static out or to get the sound right, yeah, we didn't have anything like that with your guys's videos. It was literally like just being in an IMAX theater. It was perfect. It was everything you wanted from a video and it was everything you wanted from the content, and the way that you guys highlight the audio and the conversations and the background is taken away from that and highlighting the most important things is crucial, especially for a small non-profit that needs to get a specific word out. So for us, it was just it was night and day. It was night and day you.
Speaker 2:You also said something good the sound and audio. That's very important one, because most people, when they talk about quality, they don't think audio, but literally it's 50 percent of the quality in audio, or more absolutely absolutely, because, especially like so arts non-profits.
Speaker 3:Okay, a lot of us are artists. I'm an artist myself. I'm a musician, amongst other types of art, but I've been a musician the longest and because of that and playing so many different instruments and singing and all that, I have very odd hearing. Either I can't hear it because it's at a certain decibel or I hear everything. So audio content for me is very important because if there's background music taking away from the content, or background sounds that that aren't properly cut out, I can't hear anything that's going on in that video. And your guys, audio content. I didn't even think about background noises or anything.
Speaker 2:I didn't have to they weren't there, right, but there was background music. But the level I do it, how we do it right?
Speaker 3:yeah, but it wasn't a distraction right it's.
Speaker 2:Yeah, it wasn't. It's just giving you feeling or mood.
Speaker 1:You don't hear it, but you feel it right so going a little bit more into the marketing aspect. So now you've had, you have these videos that we've created for you. Where have you used them? Have you used them in email or put them out on social? Put them out on YouTube?
Speaker 3:I don't honestly know how to fully answer that question because I don't deal with the marketing. However, I have seen them all over our LinkedIn, all over our social media, and I know that some, um, actually a lot of those content go back to the sponsors of our events and our sponsors so that they have content to see what we have done with the money that they have donated to us.
Speaker 2:Wow, that's a new point of view of how videos are important. Absolutely, that's a good one too.
Speaker 1:Yeah, no, I mean giving back to the sponsors and showing case like, hey, this is what is happening and this is what you're supporting. It adds the sponsors back to future events. You know they're going to come back. Plus, you have something to showcase for a future. Additional sponsors that never even thought about it.
Speaker 3:Absolutely. It is such a great tool for pitching Because as a nonprofit any nonprofit you have to have something that's going to show where those dollars are going, you know, and in getting grants you have to have documentation for your grants, so like you need to be able to provide content that is going to validate where those funds have gone, and there is no perfect way than to do it with a video, because then they can see everything.
Speaker 1:Awfully awesome. Can you tell everybody how to learn more about ArtServe and what's the address here?
Speaker 3:Sure, so we are physically located in the old library building where the Fort Lauderdale Reading Center currently is, across from Publix, next to Holiday Park, at 1350 East Sunrise Boulevard, 50 East Sunrise Boulevard. You can learn about us online on LinkedIn. It's artserveinc. I believe that we're listed.
Speaker 2:And Instagram is artservefortlauderdale, just type artserve anywhere, artserveorg.
Speaker 3:You can go to our website and it'll take you to all of our pages, all of our content, and if you have any other questions, you can call us.
Speaker 1:Leave a message or stop in and see the exhibit.
Speaker 3:That's the best way to learn about Artserve is to experience Artserve Right. True, I could talk about it all day long, but you're not really going to know what we do, because we do so much, until you experience what we do.
Speaker 2:One of the most important things I love and most of our clients and people when they come here. They love the huge parking lot you have. Absolutely no one has issues with parking and that's literally huge, especially being on sunrise in this spot.
Speaker 3:Yes, yeah, huge, especially being on sunrise in this spot. Yes, yeah, so we are one of the only places are in this area that have a designated lot for our building that is free to park in. We have 93 spaces, wow especially in Fort Lauderdale, absolutely absolutely. We also work with one of the churches just down the road for when we have major events they allow us to use their lot for overflow parking Nice, and it's within walking distance.
Speaker 2:Yeah, that's smart yeah.
Speaker 3:It's one block away, yeah, so yeah, it definitely makes this a very appealing place to hold events, which is why we book six months in advance.
Speaker 2:Book now. Good to know that.
Speaker 3:I'm booking 2025 as of next month.
Speaker 2:Nice. Oh wow, nice nice.
Speaker 1:Yeah, that's good.
Speaker 1:So, as we wrap up here, we want to thank you, ryan, for joining us on Visual Eyes, and we're going to take a quick moment to talk a little bit about our new community.
Speaker 1:So we actually are building a membership platform that we're going to help train business, business professionals and entrepreneurs on how to elevate, enhance their content creation skills, and so we have different workshops and we actually have a training one-on-one program that you get to come and use our equipment and our studio space for up to six months or longer, depending on what you need for that specific program. We're going to work with you. We're going to help you with editing, we're going to help you with lighting, with video camera work, we're going to talk about content creation, ideas, strategies, video marketing, whatever you need. We're here to facilitate you, and so this is one of the most impactful ways that we can give back and add a couple extra classes to the 160 that art serve already offers to the community, not only to art serve members, but also to the community as a whole. Also, if you want to join as a art serve member, you get discounts from visuals by Momo, so consider that when you're thinking about coming to work with us. So Momo has a couple topics tricks.
Speaker 2:I want to add some. I want to give some tips and tricks and when I thought about it, when I'm filming, always I get a few questions, so I want to go over them. When I'm filming, always I get a few questions, so I want to go over them, and one of them always makes me pretty and looks thinner on camera, and the other one is about editing softwares.
Speaker 3:So I would let you choose, Ryan, which one I should be covering now. Well, I know I should be wondering how to be thinner and look prettier, but I'm actually very interested about the editing software.
Speaker 2:I didn't expect the answer.
Speaker 2:I thought you will choose the prettier and thinner, but you're gorgeous, you don't need those. So I will go over the editing softwares. The easy and simple ones you can use on your phone and your tablet or Lapt laptop anywhere is CapCut I love it and the Canva. Of course there is tons, tons of other ones, but those the two I use and they are very easy, very simple, quick. They have amazing templates and, by the way, this episode is not sponsored by Canva or CapCut. I just personally use them and I like them. Also, if you want to go deeper in editing, you can use Premiere Pro, which works better on Windows. It works on Apple or Windows, but better on Windows. There is Final Cut works better on Apple, but again, you can use it anywhere, but it's made by Apple or for Apple. There is DaVinci Resolve, which is amazing and it's deeper, deeper, like higher level than both. But again, I would say, try multiple one and you will fall in love with one and that will be your editor's program. Yeah.
Speaker 1:And if you need help with any of these editing software, please join our program. We'll actually sit down and walk you through every single step of the way.
Speaker 2:One other thing I want to mention, as we are in 2024 and AI, so if you're using those software, some of them does not have privacy for your content Means the minute you use the software, your content is public and you don't have copyright. So if you care about the copyright for your content, you better look to the privacy policies and terms and conditions. Also, you can contact the company, like I can contact Adobe company and ask them for specific contract or specific different policies.
Speaker 1:I think you can create a specific contract to lock down your copyright.
Speaker 2:Yeah, so it depends on what you're using. I would say if the platform you can use offline without internet, you're safe. If you need to use it online or you have to be connected to the Wi-Fi to use it, you want to think on that?
Speaker 3:if you care about the copyrights, that's good information to know, because most people don't think about that when they think about using a computer program, they just automatically assume okay, well, you know, it's a program. I bought the program, so my content is safe. It's very good information.
Speaker 2:With AI, yeah, in 2024, it's different. You need to look at those things Well.
Speaker 1:I think most people don't read a lot of terms and conditions, and so the minute you post anything on Facebook, it is no longer yours.
Speaker 2:Correct All social media the minute you post something, it's public information, it's public information.
Speaker 1:It's public domain. It's no longer yours um, so you have to be careful with what you're trying to preserve as a copyright right, absolutely, yep. So that's a whole other episode we could go deep, deep, deep, dive into but today is specifically.
Speaker 2:I just want to ask our listeners one thing who wants to know how to look senior and prettier on camera? Please contact us, and that can be in.
Speaker 1:That is actually in our camera comfortability workshop, so we can dive a little bit deeper in there. But we will have it on a future episode as well, so yeah all right again. Thank you so much for listening into visual eyes podcast. Again, I'm Chris and I am Momo.
Speaker 2:And thank you Ryan, and thank you Ryan.
Speaker 3:It's been my pleasure. Thank you for having me.